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Artificial Skin for Virtual Reality

By David Erickson | October 4, 2019 | Comments Off on Artificial Skin for Virtual Reality

Beyond Social Media Show, Episode 283

BL and David discuss artificial skin for virtual reality; Google Arts & Culture’s VR Versailles; Pew research data showing worries about social media’s impact on news; what happens if you go to Instagram jail; Google testing desktop sidebar search; Staples’ WorkLife Magazine; Tide’s #LaundryNight debates; Twitter’s DM search; leaked Zuckerberg tapes; a net neutrality appeal decision; LinkedIn’s enhanced ad targeting; a picture that speaks much louder than words…and much, much more.

Audio version of Beyond Social Media Show, Episode 283

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Best Digital Cases

Virtual Versailles

With their new immersive VR experience, Google invites visitors to explore France’s grandest estate. And you don’t need a headset.

  • Google Arts & Culture Virtual Versailles
  • SteamVR app
  • Google Poly app

Artificial Skin

Swiss Federal Institute of Technology Lausanne researchers invented flexible artificial skin that can provide haptic feedback and could be used for everything from VR to medical rehabilitation.

  • Artificial skin gives haptic feedback, could let you feel VR
  • Closed-Loop Haptic Feedback Control Using a Self-Sensing Soft Pneumatic Actuator Skin

Worries About Social Media Impact on News

New Pew Research Study: More people are now getting news coverage from social media, yet the majority see the platforms as biased, sensationalized and largely untrustworthy.

  • New Study Finds Consumers are Concerned About the Influence of Social Media on News Coverage
  • Americans Are Wary of the Role Social Media Sites Play in Delivering the News

Google Sidebar Search

Google is adding “dynamic organization” to desktop search.

  • Google Search tests sidebar with subtopics on desktop web

Instagram Jail

Amy Jo Martin’s must-read article explains why you should not make any platform but your own the home of your online identity.

  • What Losing 100,000 Twitter Followers Over Night Taught Me About My Business Priorities
Message saying you are blocked from Instagram.

Staples WorkLife

Staples is transforming into a content company that sells office supplies.

  • Staples Launches Quarterly Magazine ‘Worklife’
  • Staples WorkLife

Twitter DM Search

Twitter has added filtering and searching functionality to its direct messaging feature.

  • Twitter Rolls Out Filters for Unwanted DM Requests, Search Bar for DMs

#LaundryNight

Tide kept a debate on the best night for doing laundry going for four weeks, with a host of celebrities.

  • Ads We Like: Tide completes its #LaundryNight debate with Nick Offerman getting the last word
https://youtu.be/bwOYtCnnFX4
https://youtu.be/Z2Q8A26c7qw
https://youtu.be/w3UNIp6dUYo

Worst Digital Cases

Zuck Tapes Leaked

In a big scoop, Casey Newton of The Verge obtained two hours of leaked tapes, Zuckerberg rails against critics, competitors, Elizabeth Warren and the US government.

  • All Hands on Deck
Mark Zuckerberg on the potential breakup of Facebook

Net Partiality

In a nearly 200-page opinion, judges on the U.S. Court of Appeals for the D.C. Circuit sided with the Federal Communications Commission and its Republican chairman, Ajit Pai, finding that net neutrality supporters had made “unconvincing” arguments in their efforts to unwind the government’s efforts to deregulate companies such as AT&T, Comcast and Verizon.

  • Appeals court upholds FCC’s cancelling of net neutrality rules

Shiny New Stuff

New LinkedIn Ad Targeting Features

LinkedIn has expanded on its audience forecasting tools within its ad creation flow, making it easier to see exactly who your campaign will reach, based on your entered parameters.

  • LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns
  • LinkedIn Adds Enhanced Targeting Tools to Help You Reach More of the Right Audiences

Politics

Who Paid for This Bizarre Trump Video?

Trump retweeted a bizarre cartoon video by Power Tie.

  • Trump Posts Animated Video of Himself Dancing, Hugging Flag

pic.twitter.com/DJLYoma7KB

— Donald J. Trump (@realDonaldTrump) September 30, 2019

The Local Democrat

One of the Democratic Party’s largest super PACs plans to fill the gap left by local newspapers with “news” outlets staffed by Democratic operatives.

  • Democrats Are Launching “News” Outlets to Turn Swing-State Voters Against Trump

Pictures Speak Louder Than Words

#TrumpMeltdown in action pic.twitter.com/Gz8GZl95iA

— yoyoha (@yoyoha) October 2, 2019

The Daily Numbers

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Chart: Unethical Marketing

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Posted in Marketing News and tagged Advertising, Amazon, Artificial Skin, Arts Marketing, Brand Marketing, Content Marketing, CPG Marketing, Democrats, Donald Trump, Facebook, FCC, Google, Google Poly, Haptic Feedback, Immersive Entertainment, Immersive Experiences, Instagram, LinkedIn, Mark Zuckerberg, Media Consumption, Media Literacy, Mobile Marketing, Mobile Search, Net Neutrality, NFL, Pew Research, Retail Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Advertising, Social Media Marketing, Social News, Staples, SteamVR, Swiss Federal Institute of Technology, Television Advertising, Tide, Twitter, Unethical Marketing, VIrtual Reality, Virtual Versailles

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